Swiggy has launched a dedicated food discovery interface for health-conscious consumers on its app where select restaurants curate menus and share detailed nutritional information on macronutrients of dishes with customers.
The food ordering platform said it has worked with nutritionists and top eateries to curate over 10,000 unique dishes from more than 1,000 restaurants. Launched in Bangalore, the Health Hub service will expand to Mumbai, Hyderabad, and Delhi in the next few weeks.
“There is a visible demand for healthy food choices by consumers and restaurants are seeking opportunities to innovate and stay relevant to these market changes. With Health Hub, we want to boost healthy eating patterns across the country and dismiss commonly held beliefs that healthy food is bland, hard to find and expensive,” Vivek Sunder, COO at Swiggy, said.
The past few months have altered the food consumption habits of Indians with a renewed focus on eating right, especially as they spend more time indoors. “With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next six months,” Sunder said. Consumers have the ability to choose from gluten-free, high-protein, low-carb, organic, vegan, and keto meals across soups, salads, wraps, and desserts.
ET had earlier reported that there has been a sharp spike in consumer preference for healthier options of cooked meals as platforms look to tap into growing demand among young Indians for eating right.
“With Swiggy’s Health Hub, it’s simpler than ever for customers to make the switch and for health brands like us to meet new customers,” Jyotsna Pattabiraman, Founder & CEO at Grow Fit, said.
Takeaway outlets focused on healthy eating include Eatfit, Truffles Hospitality, Healthie, Keto Garden, Nurtibites, Go Native, Fitchef, Health Nuts, Salad Company, and NutriChef among others. Cloud kitchen startup FreshMenu too has started a new healthy food brand called Green Cravings.
Comeneat is the right solution. Comeneat is an online food Order and Delivery platform launched by Roamsoft with a drive to connect the customers to the Restaurant. The process of taking online food orders and delivery is simplified by utilizing this platform.